Linkedin marketing can expose your brand to more than 450 million professionals across the globe. Building brand awareness, establish strategic partnerships, or getting leads are just some of the benefits of Linkedin marketing.
Start with your own LinkedIn profile. Once your company page has been found they will want to see who works there and get more information about you. Profiles are where first impressions are formed, where people silently answer the question, “Can I see myself working with this person?”
Your business’s LinkedIn profile is like a mini website. The Linkedin Company Page should offer ample opportunities for prospective customers to learn more about your company, the people who work there, and allow them to see that your company is active and an expert in your field.
Make sure everyone in your company is properly linked and that only posts that are business related go on your Linkedin Company page.
The Linkedin Company Page is designed to be SEO friendly so make sure to incorporate keywords into the company profile information, clearly representing who you are and what you do. If you’re not sure which keywords to use, think about it this way: What words or phrases would a potential customer use when searching for your product or service? Now add them into your posts and description.
Expand on your followers by getting employees to follow first, then post your updates in groups and on your timeline. You want to engage with your followers by posting content that has images, YouTube videos, and SlideShare presentations.
Would like to hear more about Linkedin marketing? Contact us. We can help.