Why Remarketing Ads Need To Be Reworked


Before I start lets get familiar with the term remarketing. I like the description that Google AdWords uses:

Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Dynamic remarketing takes this to the next level by including the products or services that people viewed on your website within the ads. While dynamic remarketing takes additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customized, higher-performance ads.

Google AdWords

As many people do I tend to use online tools, I shop online and download content. I also run many online campaigns for clients and my own projects.

After observing various remarketing campaigns I have come to a simple conclusion, they need to be Reworked.

I use a specific CRM system, its great for my needs. That CRM system has an online marketing campaign that uses remarketing. I have been using the system for over a year and I still get targeted by their remarketing ads even though I am a client.

One of my favourite online home DIY sites has a remarketing campaign as well. Even when I made a purchase of a product I was looking for I still get remarketing ads.

You can see the issue. These companies have spent their marketing dollars on remarketing, which is a great idea in general, however is not working as intended.

If you run a remarketing campaign or activate the dynamic features you still need to go in and check on it on a regular basis. Make sure you have selected the right pages and parameters for your campaign. Check often or you may loose marketing dollars. Better yet take it for a test ride yourself.


Remarketing tends to works well in the short term. The long term campaigns need to be reworked.